Shows the importance of the business model of enterprise development, hardware companies have to find a suitable business model for their own development. For hardware companies, of course, the most basic or product, product range, specifications comprehensive, high quality and perfect after-sales service is the first step to seize the market, followed in order to conduct business model innovation. Hardware companies should first research or customer value proposition, no matter what the product, all you can imitate, copy, and beyond, so it is impossible to single hardware products to provide customers with long-term nature of the irreplaceable value of technical superiority is only temporary , the hardware industry, although belonging to the traditional and basic industries, but who do not say categorically that it will not fall into the "every failure is attributed to technology, are attributed to each successful business model," the "vicious circle."